Work With Me
I understand first,
automate second
Most automation projects fail because someone built a solution before understanding the problem. I spend time with your team first, learning why that shared spreadsheet exists, why the workaround became the process. Then I build tools that actually fit.
The Approach
Why "just automate it" usually fails
Here's what typically happens: A business hires a developer to "automate" something. The developer builds exactly what was requested. Everyone's frustrated six months later because the automation doesn't match how work actually gets done.
The problem isn't technical. It's anthropological. Teams develop their own language, shortcuts, and tribal knowledge. That "inefficient" process your consultant wants to eliminate? It exists for a reason.
I shadow your team before touching a single API. I watch the work happen. I ask annoying questions. I find out why the workaround became the standard. Then I build automations that work with your culture, not against it.
Observation over assumptions
I watch how your team actually works, not how the org chart says they should.
Cultural anthropology background
I notice the language patterns that reveal what people actually need.
25 years of context
I've seen tech trends come and go. I build for longevity, not hype cycles.
Services
Two ways to work together
Custom AI Integration
Bespoke automation built around your existing workflows
I shadow your team, map workflows, and find where automation actually helps
n8n workflows, API integrations, AI-powered processing, whatever fits
Your team learns why, not just how, so changes actually stick
Long-term relationships, not handoffs. I don't leave you hanging.
AI SaaS Products
Focused tools for specific industries
Automated market reports that don't require a data science degree
Find opportunities before your competition does
Stay in touch without the admin overhead
The Process
How we'll work together
No mysteries, no big reveals at the end. You'll know exactly where we are at every step.
Discovery Call
30 min, freeWe talk about what's driving you crazy. No sales pitch. Just figuring out if I can actually help. You'll know within 15 minutes if this is a fit.
Workflow Observation
1-3 daysI shadow your team (remote or on-site) to see how work actually flows. This is where I find the genius workarounds and the bottlenecks nobody mentions in meetings.
Solution Design
1 weekYou get a detailed proposal: what we'll build, how it connects to your existing tools, timeline, and investment. No surprises later.
Build & Iterate
2-6 weeksI build in sprints with regular check-ins. You'll see working pieces early, not a big reveal at the end where everything's wrong.
Training & Handoff
1 weekYour team gets training they'll actually remember, documentation that makes sense, and ongoing support. You own everything we build, and I stick around to help you use it.
Questions
Things people ask
Most custom integrations take 4-8 weeks from kickoff to handoff. That includes the discovery phase where I actually understand your workflows (not just check boxes), building and testing, and training your team. Rush jobs are possible but usually mean cutting corners, and I'd rather build something that actually works.
Nope. You know your business. That's what matters. I'll ask a lot of questions about how your team actually works (including the workarounds nobody talks about), and I'll translate that into automations. If you can explain your process to a new hire, you can explain it to me.
Then we build around what they already use. The goal isn't to replace your team's Google Doc system with something 'better.' It's to make their Google Doc system do more with less manual work. People adopt tools that make their lives easier, not tools that require them to change how they think.
I don't do handoffs and disappear. You get ongoing support for bugs, tweaks, and 'wait, can it also...' requests. Most clients start with a project and stay for the relationship. I'm here when things get weird, when you need new automations, or just want someone who knows your systems.
Almost certainly. I've integrated with everything from enterprise CRMs to that one spreadsheet your accountant built in 2007. If it has an API (or even just exports CSV), we can probably work with it. The discovery phase is where we figure out what's possible.
Ready to stop fighting
your tools?
Let's talk about what's slowing you down. 30 minutes, no pitch, just figuring out if I can help.