
The Quick Last Prompt
UC Berkeley researchers spent eight months watching people use AI tools. The tools worked. That's not the good news.
Odyssey Alive
25 years building websites. A cultural anthropology background that explains why your "simple" workaround is actually genius.
A scientific calculator just banned California. A law written for Apple and Google is reshaping who gets to build an operating system.
A Different Kind of Builder
Most developers ship a tool and hope you'll adapt. I spend time understanding why your team uses that shared Google Doc instead of the expensive CRM. Then I build automations that work with your reality, not against it.
It's like the difference between a GPS that recalculates every time you take a "wrong" turn versus one that learns your preference for the scenic route. Same destination, wildly different experience.
How We Can Work Together
Your business isn't a template, so why would your automation be? I dig into how your team actually works: the workarounds, the shortcuts, the "we've always done it this way." Then I build AI systems that amplify what's working instead of bulldozing it.
Building focused tools for specific industries, starting with real estate agents who need market intelligence that doesn't require a data science degree to interpret.
Join Focus to get early access when we launch.
Latest Thinking

UC Berkeley researchers spent eight months watching people use AI tools. The tools worked. That's not the good news.

Nine hundred strikes in twelve hours. Everyone's debating what started this war. Nobody's asking if it was the AI.

In November, analysts projected two percent smartphone growth. By February, they were forecasting the worst decline in history. The thing that changed wasn't demand.