
groundwork
The Room You Chose
I told you to find your room. I didn't mention the cost of leaving the one you're already in.

I told you to find your room. I didn't mention the cost of leaving the one you're already in.

B2B thought leadership belongs in the conference hallway, not the argument at the bar. Where have you been posting?

Explore how the questions we asked about search engines and social feeds are resurfacing with AI, and why familiarity might be our greatest advantage.